Senior Manager of Digital Analytics & Optimization

  • Location: Raleigh, North Carolina
  • Remote: Remote
  • Type: Contract
  • Job #5716

DataStaff is in immediate need of a Senior Manager of Digital Analytics & Optimization for one of our direct clients in the Raleigh, NC area for a long-term contract opportunity.

This role is fully REMOTE


  • Measuring and analyzing digital activity across our website and commerce portfolio
  • Leader of the Marketing team working with expert colleagues in Digital Marketing, Data Science, UX/UI, Web and Ecommerce Digital Product Managers, and Development.
  • Will be part of an innovative digital program and be an integral part of building and maintaining a best-in-class experience. 
  • Managing intake of digital analytics requests
  • Leading behavioral web analytics to deliver actionable insights, identify gaps in tracking, and make recommendations for optimizations
  • Supporting your colleagues by ensuring appropriate tracking is in place to ensure our ability to measure success of campaigns and customer experience improvements.
  • Determining all required data is ready for new releases and ad-hoc reporting
  • Using data to create self-service, automated reports to address common analytic asks
  • Conducting AB testing to identify area of improvement
  • Developing and implementing a holistic digital analytics strategy
  • Developing and representing the best practices of the Digital Analytics group to internal & external partners
  • Partner with technology teams on analytics implementation, data layer, database integrations, and emerging tools and features
  • Supporting digital channel reporting efforts

Required Skills:

  • Understanding of digital and web marketing
  • Bachelor's degree or equivalent experience.
  • 5-7+ Years of industry experience.
  • Mastery of an enterprise-level digital analytics platform (GA360/GA4 and/or Adobe preferred) and Tag Management Tools such as Adobe Launch
  • Experience in Adobe Target and AB testing principles and execution
  • Experience with data visualization tools such as Tableau/Power BI.
  • Strong understanding of how behavior on the web is tracked.
  • Proven experience with digital marketing, including a strong understanding of the attribution logic of native platforms (Google Adwords, Facebook, etc) and analytics platforms.
  • Ability to organize, present and articulate complex data in a clear and compelling manner.
  • Ability to work cohesively with a cross-functional team and effectively manage change.
  • Strong interest in user behavior and how it impacts overall business objectives with a passion for strategic thinking and problem-solving.
  • Well-developed project management and time management skills; able to function in a fast-paced environment independently, while managing multiple, changing priorities.

This opportunity is available as a W2 position with a competitive benefits package. DataStaff, Inc. offers medical, dental and vision coverage options as well as paid vacation, sick and holiday leave. As many of our opportunities are long-term, we also have a 401K program available for employees after 6 months.

Complete the application form below to Apply for this Senior Manager of Digital Analytics & Optimization position today.

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